Lead Like the Special Forces

Lead Like the Special Forces: Lessons for Business Success

When it comes to executing complex operations in dynamic, dangerous, and high-stakes situations, no one beats the U.S. Army Special Forces (SOF).  

On my first day with the Scout/Sniper Reconnaissance Team I was assigned to lead, my Colonel pulled me aside and shared the guiding principles of the Green Berets: The Truths and Imperatives he told me we would live by.

Over the years, I’ve often thought back to that conversation, and I’ve come to realize that those same maxims offer a wealth of insight that can be adapted to the corporate world. Whether leading a small startup or managing a large corporation, applying these principles can help you build a resilient, adaptable, and highly effective organization.

SOF Truths Applied to Business Leadership

1. Humans are more important than hardware.

In both the military and business worlds, technology and tools are critical, but nothing replaces the value of skilled, motivated people. Leaders who prioritize their team’s growth and well-being will foster an environment where innovation and success thrive. Investing in your people—through training, coaching, mentorship, and empowerment—creates a stronger foundation for long-term success than any piece of software or hardware ever could.

2. Quality is better than quantity.

A small, highly skilled team can often outperform a larger, less qualified one. In business, this means it’s better to have a few high-performing employees than a large staff with mixed abilities. Focus on recruiting and retaining top talent rather than merely expanding your workforce. This ensures that you have the right people in place to solve complex challenges and navigate the company’s growth.

3. Special Operations Forces cannot be mass-produced.

Just as it takes years to develop competent Special Forces operatives, building an elite business team takes time. It’s essential to identify and nurture talent early on, ensuring that your leadership pipeline is constantly being developed. Attempting to "mass-produce" talent when an emergency arises will result in subpar performance. Instead, prioritize ongoing development so you're never caught off guard.

4. Competent Special Operations Forces cannot be created after emergencies occur.

In business, you cannot afford to wait until a crisis hits to develop strong leadership or functional teams. Crisis management is only effective when the foundation has already been set. Investing in leadership development, strategic planning, and team cohesion well before a challenge arises ensures that you have the agility and competence to respond effectively.

5. Most special operations require non-SOF assistance.

No company operates in a vacuum. Just as Special Forces rely on non-SOF support, private companies must rely on external partnerships, whether it’s consultants, vendors, or external experts. Building and maintaining these relationships will ensure that your organization has the breadth and depth of knowledge and resources to succeed.

SOF Imperatives Applied to Business Leadership

1. Understand the operational environment.

Before making any strategic decision, you must deeply understand your market, competitors, and industry trends. This operational awareness allows you to navigate risks and seize opportunities. A leader who grasps the full complexity of their environment is better equipped to make informed decisions.

2. Recognize political implications.

In the corporate world, the "political environment" includes internal company politics and external regulatory or governmental factors. Whether dealing with stakeholders, employees, or regulators, a leader must be aware of the political landscape and how it can impact operations. Ignoring these factors can derail even the best-laid plans.

3. Facilitate interagency activities.

Collaboration across departments, teams, and even other companies is essential for success. Just as SOF leaders facilitate interagency cooperation, business leaders must foster collaboration across functional areas to ensure that everyone is working toward common goals.

4. Engage the threat discriminately.

In business, not every competitor or challenge requires a full-scale response. Be selective about where you invest your energy and resources. Focus on areas that present the most significant risks or opportunities, and don’t overextend yourself by engaging in every possible battle.

5. Consider long-term effects.

Short-term gains can be tempting, but leaders must always consider the long-term implications of their decisions. Will a new strategy improve your company's market position in the future, or is it a fleeting win? Balancing immediate needs with long-term objectives is key to sustainable growth.

6. Ensure legitimacy and credibility of operations.

Legitimacy and credibility are the cornerstones of successful leadership. Whether interacting with employees, customers, or investors, maintaining transparency, fairness, and integrity is critical. Leaders who operate with these values will build trust and loyalty, which is crucial for long-term success.

7. Anticipate and control psychological effects.

Every decision, policy, and initiative impacts the psychological well-being of your team. Good leaders understand the emotional and psychological impact of change, whether it’s a restructuring, a merger, or the rollout of new technologies. Communicate openly and ensure your team feels supported throughout any transitions.

8. Apply capabilities indirectly.

In business, the best leaders often influence outcomes indirectly. Rather than micromanaging, they set the vision, provide guidance, and empower their team to achieve objectives. Indirect leadership builds a culture of autonomy and accountability, where team members feel ownership over their work.

9. Develop multiple options.

Successful leaders always have a Plan B—and a Plan C. Flexibility is essential, especially in uncertain environments. Developing multiple strategic options allows you to pivot quickly when circumstances change, ensuring that your company remains agile and responsive.

10. Ensure long-term sustainment.

Just as SOF operations need logistical and operational sustainment, businesses require long-term strategies for growth and sustainability. Leaders must ensure that their operations are scalable and sustainable over time, balancing current demands with future needs.

11. Provide sufficient intelligence.

Decision-making requires accurate, timely information. In a business context, this means ensuring that you have robust data analytics, market research, and operational reporting. Leaders who make decisions based on data rather than gut instincts will drive better outcomes.

12. Balance security and synchronization.

Leaders must strike a balance between maintaining security (protecting proprietary information, intellectual property, and financial data) and ensuring synchronization across teams. This requires clear communication, robust IT security protocols, and the ability to collaborate across departments while protecting sensitive information.

The SOF Truths and Imperatives offer a blueprint for effective leadership that transcends industries. Whether leading in the military, managing a business, or supporting a nonprofit, these principles emphasize the importance of people, preparation, and long-term thinking. By applying these timeless truths to your leadership approach, you’ll not only create a more resilient and adaptive organization but also position your team for sustained success in any environment.

  1. Special Forces Leadership Principles: A Guide for Business Leaders
  1. Applying Special Operations Tactics to Corporate Leadership
  1. The SOF Way: Elevating Business Leadership Through Special Forces Principles
  1. Special Forces Leadership in the Business World: Truths and Imperatives for Success
  1. How Special Forces Leadership Can Transform Your Business
  1. From the Battlefield to the Boardroom: Applying SOF Truths to Corporate Leadership
  1. Military Precision in Business: SOF Truths for Effective Leadership
  1. Guiding Your Company with Special Forces Leadership Strategies
  1. SOF Truths and Imperatives Applied to Successful Leadership in Private Companies